About CBIM
Athletic coaches play an extremely influential and unique role in the lives of young men, often serving as a parent or mentor to the boys they coach. Because of these special relationships, coaches are uniquely poised to positively influence how young men think and behave both on, and off, the field.
FUTURES’ Coaching Boys into Men (CBIM) program leverages the power of sports by providing high school athletic coaches with the resources they need to promote respectful behavior among their players and help prevent relationship abuse, harassment, and sexual assault. For more than a decade, the program has been implemented in communities across the U.S. and around the world. From Sacramento and Dallas, to India and South Africa, the program’s messages have proven universal.
The CBIM curriculum consists of a series of coach-to-athlete trainings that illustrate ways to model respect and promote healthy relationships. The CBIM card series instructs coaches on how to incorporate themes associated with teamwork, integrity, fair play, and respect into their daily practice and routine.
CBIM first launched in 2001 as a national public service announcement campaign in partnership with the Advertising Council. The television, radio, print, and online ads leveraged over $123 million in donated media and catalyzed grassroots efforts in communities across the country. CBIM has since grown from a broad awareness and action campaign into a comprehensive violence prevention curriculum for coaches and their athletes.
International Impact
Building on the success in the United States, FUTURES has taken CBIM global, harnessing the power of sports to inspire young athletes to value healthy, respectful relationships. In 2024, we trained over 1,000 coaches in East Africa, reaching almost 370,000 adolescent boys and young people with content designed to reduce relationship abuse and sexual violence, and increase the likelihood they will step in when witnessing abusive or disrespectful behavior by others.
Over the years, CBIM has reached boys and young people in countries across Africa, Australia, and India, in addition to the United States. It has been recognized by the World Health Organization within their “Seven Strategies for Ending Violence Against Children.”
